Introduction:
At ToySouk, we believe that finding the perfect toy should be a joy, not a chore. We’re dedicated to creating the Middle East’s most delightful and convenient online toy shopping experience. Our platform connects families with a curated selection of high-quality toys, fostering imagination, creativity, and joy—without the stress.
Our Mission:
To become the region’s trusted toy destination, providing:
– Expertly curated toys for children of all ages
– A seamless and enjoyable shopping experience
– Exceptional, helpful customer service
– A community built around the value of play
Our Story:
Have you ever spent more time shopping for a birthday gift than the party itself?
ToySouk was founded by Salman Yousuf to solve a very specific modern parenting problem: the “birthday party chore.” As a parent in the UAE, he saw firsthand how families struggle to find the perfect, budget-friendly gift—especially when buying for a child of a different gender or when they have no kids of their own.
After hearing the same frustration from hundreds of parents—and living through the “disaster” of taking his own kids to the toy store for a friend’s gift—he envisioned a better way. A convenient marketplace with a smart assistant to do the hard work for you. That’s why every toy on ToySouk is curated for quality and value, and why we built Buddy the Bear, our AI guide, to help you find the perfect present in minutes, not hours.
Our Values:
– Quality & Safety: Every toy is carefully selected to meet our high standards.
– Customer Delight: We’re here to make your life easier and bring a smile to your face.
– Community & Connection: We understand the unique needs of families in the UAE.
– Innovation: We use smart technology, like Buddy the Bear, to simplify gift-giving.
Find Their Perfect Toy:
Stop scrolling and start playing. Let Buddy the Bear recommend the ideal gift or explore our hand-picked collections to find a toy that will truly delight any child.
Contact Us:
Have a question or need a hand? We’d love to hear from you.
Get in touch: support@toysouk.com
